Business Framework

Why We’re Here

Our Mission

Live a Great Story by building the best version of yourself, creating moments of care and pursuing constant growth.

Core Values (GRIPS)

  • Gratitude

  • Rhythm

  • Intentionality

  • Personal Responsibility

  • Service

  • Conflict


How We’ll Win

Core Strategies

  • Be process-focused

  • Be culture-driven

  • Be promise keepers

  • Create organization density & strength

  • Prioritize regularly

Top Focuses

  • Leadership capacity & development

  • Team Member experience & engagement

  • Genuine hospitality

  • Fast & accurate service


How We’ll Do It

Strategic Commitments

  • Create opportunities for managers to specifically pour into new team members

  • Build structure in how we develop, use intentionality in calendarizing

  • Leadership ownership of & communication of service to team members

  • Meet team members where they are

  • Define development ecosystem

  • Create space & time for development

  • Managers/Directors being the example for hospitality

  • Create process-driven recurring 2nd Mile Service automated moments of care

  • Create a deeper knowledge of & appreciation for hospitality

  • Reduce Mobile order complexity from within

  • Strategic investment in speed

  • Strategic investment in accuracy

What’s Important Now?

By asking “WHAT’S IMPORTANT NOW?” at every Leadership meeting, we will W.I.N. in execution of our strategy.